Customers interact with the organisation across different channels and departments. The data collected are sometimes ambiguous and requires more time for consolidation and deeper analysis.
The duplicated and untimely communication also increase cost to the organisation and lowers our engagement rate.
Context of Challenge
We are seeking a solution that facilitates effective information exchange between the various departments. How can our customer data across multiple data sources be consolidated for the organisation to have a 360-view of the entire customer journey and facilitate more meaningful engagement with our customers?